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10 MBA Dissertation Topics That Will Catch the Readers' Attention

In order to give MBA degrees, many universities require their candidates to write lengthy dissertations. These papers are designed to give students the opportunity to closely research a hot topic in business and develop unique thoughts about those topics. Since students who are earning an MBA are interested in business, they usually do not complain much about the project. In many cases, the most difficult part is deciding on an attention-getting topic. Here are 10 ideas for fascinating MBA dissertations:

  1. How to effective market a global product to culturally different consumers
  2. Marketing techniques to make processed foods attractive to consumers
  3. What business practices best work in today’s public schools
  4. Up-skilling employees to benefit a company in the long term
  5. Managing diversity in a workforce
  6. Developing a strong social media presence as a marketing strategy
  7. How to use homegrown marketing strategies for global companies
  8. How can the government and business work together to help consumers
  9. The ethics of advertising to children
  10. How to bounce back from negative press and brand awareness

Topic Considerations to Make

When you are ready to develop your topic, you have a few consideration to make. The first is the focus of your degree. If you are studying finance with your MBA, then you probably should not write a research paper about HR. The next consideration is what you are interested in learning. You will be spending significant time working on this dissertation and if you are not fascinated by the subject, then you probably will not write the best paper. The title will not save a boring paper. You should also consider your time frame and required length of the paper. There are some topics that are more conducive to writing a book rather than a dissertation. Keep the topic focused and narrowed.

Check Out What Past Students Have Done

If you are worrying that your topic has been covered by too many students in the past, you can always research the titles of dissertations that other students have written. You should only look at the titles from the last two to five years because the world of business changes so quickly. What was relevant ten years ago will not be relevant today. The best topics are the ones that are timely and meaningful to you.