The incentive program will last until the end of the year, Ford representatives said at a meeting with journalists. A special offer of a car with a charger is available for three electric Ford models – Mustang Mach-EMrPickup F-150 Lightning and E-Transit delivery van.
Overcoming consumer fears
The offer is an innovative approach to solving what consumers say is the main barrier to purchasing an electric vehicle – fear of running out of battery during longer journeys. Ford wants consumers to think of electric vehicles and charging them more like charging a cell phone than filling up a gas-powered car that needs to fill up at the pump. According to Bloomberg, Ford’s research shows that electric vehicles are charged at home by over 80%. time.
Charger with installation or cash incentive
Everyone who buys or leases a Ford EV during the promotional period has one the right to a charger for $1,310 with installation that can normally cost over $1,000.
For buyers whose housing conditions do not allow the installation of a home charger, those who live in multi-family buildings and do not have a permanent parking space, Ford is offering a $2,000 cash incentive through its dealers.
While Ford’s electric vehicle sales are up 58% in 2024 through August. compared to the same period a year earlier, it was only 4.4%. total revenues of a U.S. automaker. However, CEO Jim Farley believes that the share of electrics in the company’s sales will soon increase significantly. Farleys expects that as much as half of sales will come from battery-powered vehicles by the end of the decade.
