From 2025, it will be possible to purchase beer, wine or spirits in Sweden directly from microbreweries, vineyards or distilleries, bypassing the network of state-owned stores. “This is a freedom reform that will make Sweden more similar to other countries in Europe,” emphasized the country's Prime Minister Ulf Kristersson.
The regulations will be in force for six months on a trial basis
The government's proposal regarding the direct sale of alcohol from producers includes a number of restrictions, for example, beer will only be offered in connection with brewery tours or lectures on alcohol drinking culture. On site, customers will be able to buy up to 0.7 liters of strong alcohol, three liters of wine or beer from 10:00 a.m. to 8:00 p.m.
The regulations, which are to come into force at the beginning of 2025, will be in force for six months on a trial basis. During this period, their assessment and their impact on the health of society will be carried out. The government's plan was criticized by the sobriety-promoting organization IOGT-NTO, claiming that it would contribute to the increase in alcohol consumption and threaten the state monopoly.
In Sweden, Systembolaget stores are not allowed to use promotions, and their role is also to educate. At the checkouts you can find guides on the harmful effects of drinking alcohol and advice for parents on how to refuse alcohol to teenagers. According to the government, there are 600 small breweries, distilleries and even vineyards in Sweden, which are becoming more and more popular as the climate warms.
From Stockholm Daniel Zyśk
