iPhone 16 Launch: “It’s Glowtime”
The presentation will take place in Steve Jobs Theater in Apple Park in Cupertino in California, the company announced Monday. The event, “It’s Glowtime”is a reference to the interface used by the new digital assistant Siri in the company’s newest devices.
Presidential debate changes Apple’s plans
Apple had previously been preparing to hold a September 10th launch, according to people familiar with the matter. The reason for the move up may be the September 10th launch date. the first presidential debate between Vice President Kamala Harris and Republican candidate Donald Trump.
What does the new phone look like?
iPhone 16 will have larger screens in the Pro models and new camera featuressuch as a dedicated photo button. But perhaps the most important element of the speech will be the presentation Apple Intelligencethe company’s suite of AI features that will be available across all new iPhone models.
New smartwatches
In addition to introducing new iPhones, Apple is preparing major changes to its offering smartwatches and renewal AirPods. Next version standard Apple Watch will have larger displays and a thinner display. The company is also planning a version of its cheaper Watch SEwhich will be made of plastic for the first time.
New AirPods models
Apple is preparing two new AirPods models: a new, cheapest version to replace the one from 2019, and a successor to the mid-range AirPods that launched in 2021. Both models will have a new design that more closely resembles the AirPods Pro, while the mid-range model will gain noise cancellation for the first time.
Boost sales
The event is key for Apple, which is focusing on new products to help revive growth in the iPhone segment and wearables. During its latest earnings call, Apple suggested that the iPhone sales chart would be flat for the current quarter. It has not yet revealed plans for holiday season.
Sales will support 2 quarters
Apple is preparing to launch distribution of new iPhones about September 20which means that the start of sales will occur in the current period. The company may see another peak in sales at the end of October, when Apple Intelligence will be released as part of iOS 18.1 operating system. The first iPhone 16 models are expected to ship with iOS 18.0 systemwhich does not include many AI-based improvements.
