Claire Hamlett writes about Lactalis’ new identity idea for Plant Based News.
What do Canadians drink besides milk?
Before Lactalis, a Canadian dairy company from Ontario, closed its doors in 2022, it had been supplying cow’s milk to the market for almost six decades. The reason for dissolving the business was strictly economic, but now the owners hope to conquer the market with a new product, very similar to the previous one and at the same time completely different.
Plant-based milk, or as Polish farmers would prefer, a plant-based drink replacing cow’s milk – this is what Lactalis intends to produce. The former dairy plant will be used to produce high-protein, unsweetened oat, almond and nut drinks under the brand “Enjoy!”, or “Enjoy!”. According to one of the company’s directors, Nathalie Cusson, this offer is a response to the growing demand for plant-based, high-quality, healthy food products.
Indeed, their popularity is growing steadily. Hamlett reports that 30% of Canadians will have at least tried plant-based cow’s milk substitutes in 2023. Plant-based milk accounts for 10% of total milk consumption in Canada. It is important for consumers that the composition of these products has a similar nutritional content to cow’s milk, which is why a 250 ml portion of each Lactalis proposal will contain 8 g of pea protein.
