Berlin premiere of inexpensive Dolphin Surf model by BYD It exerts more pressure on European manufacturers, forcing them to produce cheaper electric cars.
The new Chinese car will be offered at three prices. The cheapest version, O A range of 322 kilometers will cost 22,990 euros. The price of the most expensive model O The range of 507 kilometers was set at EUR 24,990.
But Until the end of June, customers will be able to buy a new car at a promotional price. As sales head said on Wednesday, Patrick Schulz, at this time all three versions will be available at a reduced price from 19 990 to 24,990 euros.
Pressure on European producers is growing
As Reuters notes, the new model of the Chinese manufacturer exerts additional pressure on European car manufacturers, forcing them to offer cheaper electric cars. However, it will not be easy, because the costs still constitute the main barrier that hinders the wider introduction of this type of vehicle.
Currently only a few models available It has a price below 20 thousand on sale in Europe. euro. They belong to them Dacia Spring Whether Leapmotor T03.
This year for sale 11 new models will hit at a price below 25,000 euroincluding VOlkswagen Id.2, Renault R5, Fiat Grand Panda and Hyundai Inster.
Maria Grazia Davino, regional managing director of a Chinese company, in the compact cars segment, sees a chance for Byd. In her opinion, the compact segment in Europe has great potential.
BID has a great beginning of the year
The Reuters agency said that the company is modernizing its European operations after previous strategic stumbles. Currently the largest manufacturer of electric vehicles in the world, expands the dealer network, offers more hybrid vehicles and employs managers with local experience.
It seems like these moves already bring positive effects, which is best seen from rapidly growing sales results. As the data of the German KBA motoring office shows, During the first four months of the year, sales in Germany reached 2791 carswhile in the whole of 2024 BYD sold 2891 vehicles in Germany.
A similar success can be observed throughout Europe, where sales in the first quarter increased four times to 37 201 cars.
And this is not the end of the company’s expansion plans. As Davino said This year, BYD will enter 12 new markets in Europe, and the number of sales points will increase to over 1000.
Source: Reuters
