In Europe, Tesla sold 49 percent in April cars less than a year agoalthough sales electric cars on the Old Continent increased by 27.8 percent. As you can see, the modernization of the Y model did not give any signs of improving the brand’s situation in this region.
The overall sales of cars in Europe slightly fell in April by 0.3 percent. – results from the data of the European Car Manufacturers Association (ACEA). The demand for electric and hybrid cars of plug-in increased the most.
Fourth month in a row of Tesla’s decline
As ACEA data show from month to month, Tesla’s position in Europe is getting weaker. The sale of Elona Musk’s company on the Old Continent has fourth in a row.
There are several reasons for decreasing the popularity of the American brand of electric cars. One of them is Europeans’ reluctance to the billionaire himself, whose reason is his political commitment and supporting the European extreme right. Another aging Tesla models, What was not even changed by the modernization of the Y model, which was coldly received by Europe’s clients. It also has a big impact Stronger competition from European and Chinese players.
The effect of less demand is decrease in Tesla’s share in the European market to just 0.7 percent, from 1.3 percent a year earlier.
European automotive market in numbers
According to ACEA data, sales in April in the European Union, Great Britain and the European Free Trade Association fell to 1.07 million cars. In March, an increase of 2.8 percent was noted.
However, in the EU itself (excluding Great Britain and EFTA), the sale of cars dropped by 1.2 percent this year, mainly due to the smaller number of cars sold with internal combustion.
The automotive industry saves A steady increase in demand for electric and hybrid vehicles. Number of registration of battery -powered electric cars (BEV) increased by 26.4 percent, hybrid plug-in (PHEV) by 7.8 percent. IHybrydowo-electric (HEV) by 20.8 percent.
Ecological vehicle market share is systematically growing. This year, in April, Bev, HEV and PHEV cars constitute 59.2 percent. registration of passenger carswhile in the previous year this percentage was 47.7 percent.
Source: Reuters
