As the representatives of the Mlekovita and Cedrob Groups emphasized, the values represented by both companies should actively support the way Polish food is perceived not only on the domestic market, but also on the global market. That is why the Management Boards of Mlekovita and Cedrob decided to implement a promotional initiative under the slogan “Polish Table of Leaders”, which was launched at this year’s Economic Forum in Karpacz at the exhibition stand of both companies. The effect of the joint project – with the active participation of the media and industry representatives – will be to strengthen the cooperation of producers in the agri-food sector and increase the market position of Polish food.
And what features of the food sector and Polish food, according to the initiators of the “Polish Table of Leaders” project, are worth promoting? Here are the most important ones:
- Product quality – only healthy and safe products should reach consumers, which is why their highest quality is a priority for producers.
- Innovation, unconventional solutions and dynamic sales development on the domestic and international market.
- Development of technologies, modernization of production plants and investments in the development of team competences.
- “Clean label” products.
- Sustainable development and effective operational supervision, especially of production processes that may have any impact on the environment.
- Respect for people and the law, and customer trust.
- The complete production chain – from field to fork – guarantees food quality and safety at every stage of production.
- Polish capital and consumer patriotism.
We keep our fingers crossed for the success of this initiative!
