Tesla Can’t Keep Up With Competition, California Sales Plummet

Luc Williams

In California Tesla’s Model Y remains the best-selling electric car. Despite this, the company led by Elon Musk has seen its market share decline over the year.

According to the CNCDA report, Tesla accounted for 53.4 percent of the California electric car market in the first half of the yeardown from 64.6% a year earlier. Overall Tesla sales in California are down 17% this year.

Tesla’s older range of cars

A major competitive threat to Tesla, which has a relatively older lineup of cars, comes from new electric vehicle models from other brands. Ford, Hyundai and Rivian are among the companies that have captured a larger share of California’s electric vehicle market.

Overall, battery-powered cars make up about one-fifth of car sales in the state. And sales in California alone make up one-third of U.S. electric vehicle sales, making the state largest electric vehicle market in the United States.

Is this the pinnacle of Tesla’s capabilities?

Tesla is the second best-selling car brand in California. However, CNCDA believes it may have peaked. Earlier this month, the company announced that Global sales in the second quarter were lower than a year ago, although slightly better than analysts expected.

The company registered 52.2 thousand vehicles in California in the second quarter, up 4.4 percent from the first quarter. Tesla delivered 443,956 cars worldwide in the last period, meaning it has California accounts for about 12 percent of Tesla’s global sales.

About LUC WILLIAMS

Luc's expertise lies in assisting students from a myriad of disciplines to refine and enhance their thesis work with clarity and impact. His methodical approach and the knack for simplifying complex information make him an invaluable ally for any thesis writer.