Historic takeover
The acquisition would be one of the largest in the history of the food sector. The market value of Kellanova, which is headquartered in Battle Creek, Michigan in the US, it is about USD 20 billion (USD 27 billion including debt). The potential acquisition is also a big test for regulators, who will check to what extent such a large transaction will not distort competition on the market.
Negotiations between Mars and Kellanova
However, no talks have taken place yet. Marswhich is headquartered in McLean, Virginia, has not yet commented on the Reuters report.
However, according to the agency’s informants, it is still unknown whether Kellanova will want to engage in negotiations with representatives of the Mars concern. Moreover, it is not ruled out that there are also other interested parties in buying Kellanova, which automatically increases the company’s negotiating position.
Good prognosis for Kellanov
Kellanova announced its financial results last week, which turned out to be better than expected. This gave the company the opportunity to increase its forecasts for the whole year. This was possible, among other things, thanks to higher sales of new products.
Kellanova is an American multinational corporationwhich produces snacks, cereals, chips and snacks, among others. One of its most famous brands is cereals Kellogg’s.
In turn, the Mars group is associated with brands such as chocolate bars Mars, Snickers, Milky Way, Bounty, Twix, dragees M&M’s Whether Skittles and chewing gums Orbit and Winterfresh.
