They enable 3,500 free scholarships to strengthen knowledge in advertising, marketing, customer service and financial products

Luc Williams

When looking for a job, one of the most common shortcomings detected among applicants for any position is the lack of training and experience, which is why The District has implemented a program to facilitate the training of personnel in customer care and service; collection and financial products; and marketing and advertising.

In this way, the Talento Capital program has 3,500 scholarships available to residents of the capital that offer training for the development of These skills are covered in their entirety by the Ministry of Economic Development and the Atenea Agency.

It is necessary to point out that even if you register for more than one course, you can only be a beneficiary of one of them.

“AND”, said María del Pilar López, Secretary of Economic Development.

This educational offer seeks to enable those who train to occupy new positions within the BPO sector, which is focused on outsourcing processes from industries in different segments.

For its part, the director of the Atenea Agency, Víctor Saavedra, provided more specific details of the call; On the one hand, the Talento Capital program is aimed at people over 18 years of age.high school graduates and who reside in Bogotá.

Likewise, people interested in improving their working conditions, strengthening their entrepreneurship or looking for a job may also apply. It should be noted that this call will prioritize the most vulnerable populations, those who were beneficiaries of call four from the Atenea Agency and those who are at level B1 or higher in English.

What courses are they offering?

The courses will be taught and certified by ECCI University, each has a duration of 50 hours of training for the technical component in BPO (40% synchronous training and 60% asynchronous training).

In addition, 20 hours of training in social-emotional skills will be provided (50% in-person and 50% virtual). In addition, Those who achieve course certification with the University will be able to access an industry certification for the sector related to the knowledge and skills of the applied training process.

Customer Support

For the topic of customer service and attention, two courses will be offered:

  • Basic level: Service and customer service advisor, knowledge of office automation is required.
  • Intermediate level: Credit and portfolio manager, for which it is necessary to have basic knowledge of platforms such as SQL, Python, Power BI and/or PI Bot; math; and customer service.

Those who certify in one of these two courses will be able to access vacancies for supervision and coordination of resources, support for the development of human talent for the fulfillment of client solutions.

Collections and financial products

In the area of ​​collections and financial products, three courses will be offered:

  • Basic level: Credit and portfolio manager, knowledge of office automation is required.
  • Intermediate level: Credit and collections advisor, applicants must have basic knowledge in platforms such as SQL, Python, Power BI and/or PI Bot, mathematics, customer service and financial products.
  • Advanced level: Credit and portfolio coordinator, you must have intermediate level knowledge of the aforementioned topics and know about the analysis and interpretation of data.

Marketing and publicity

Regarding the topic of marketing and advertising, three courses will be offered:

  • Basic level: Promotion and marketing manager, knowledge of office automation is required.
  • Intermediate level: Sales executive, it is necessary to have skills in mathematics, reading comprehension and basic knowledge in sales, marketing, advertising and commercial management.
  • Advanced level: Marketing and sales coordinator, who in addition to having intermediate level knowledge of the aforementioned topics, must know about cost estimation and presentation of proposals.

These three courses will allow people to hold positions to supervise and coordinate the marketing activities of goods and services carried out by sales personnel, in retail and wholesale stores, supermarkets, department stores, among others.

About LUC WILLIAMS

Luc's expertise lies in assisting students from a myriad of disciplines to refine and enhance their thesis work with clarity and impact. His methodical approach and the knack for simplifying complex information make him an invaluable ally for any thesis writer.