The sale of electric cars is growing
January sales of electric cars in Norway compared to the previous year increased by 82.4 percent. In the first month of 2025, 9,343 cars were registered for the first time. Volkswagen and Toyota gained the most, And their results have increased more than three times. In total, cars of these brands constituted over a third of all sales of electricians January.
Tesla’s sale is falling
A year ago, Tesla was the undisputed leader in Norway, and every fifth car sold at that time was the brand. The results for the last month turned out to be bad for Elon Muska. Sales have fallen by more than a thirdand share in the Norwegian market up to just over 7 percent. A year ago, 1109 new Tesla was registered during the first month, and in January 2025 less than 700.
In 2024, almost 129 thousand were sold in Norway. new cars, of which only every tenth did not only have an electric drive. The most popular brand was Tesla with the participation of 18.9 percent. Volkswagen came second, and Toyota was third. Both brands exceeded a 10 % market share.
Impact of Elon Musk’s activities on the results of his company
The Norwegian branch of Tesla was reluctant to talk about the last results.
“We focus on our products. We have very good cars, and we have not been given to comments on the level of sales or the influence of Elon Musk and his behavior, “Marit Lade answered PAP from the Tesla Norge communication department.
When asked by Norwegian TV2 Commentators had no doubt that Tesla was influenced by the character of Elon Musk. The owner of the brand has been involved in supporting far -wing movements in Europe in recent weeks, especially in Germany. Some of his behavior were considered Nazi. Robert Næss, investment director at Nordea, in an interview with TV2 spoke about “basic mistakes” in the billionaire’s behavior.
“Businessmen should not talk about politics of this size. When you take a specific position, half of the buyers may disagree with you. And discouraging customers is not wise. If this would happen in another company, the boss or president probably would have been released a long time ago,” he commented for Næss television.
Musk’s behavior is not the only factor in sales inheritance
The political views and the attitude of Elon Musk are not the only factor affecting the growing reluctance of the Norwegians to his cars. According to Thor Oeivind Jensen, a scientist from the University of Bergen, the manufacturer’s attitude towards his clients is also important.
“Tesla is at the top of the list of hated brands run by the Norwegian Motor Association and the Consumer Ombudsman. There were several faults in these cars, and customers reporting with complaints met with arrogance and slow service. We got used to it. Yes, the customer is right, and the company apologizes.
Norwegian politicians follow the appeal of Sławomir Nitrtas
Norwegian politicians joined the growing dislike of Elon Muska. On the appeal of the Polish minister of sport, Sławomir Nitras, The leader of the leftist party of SV, Kirsta Bergstoe, answered. In a comment for PAP she said that she would not buy from Elona Muska Neither Tesla nor anything else; She would not recommend anyone from a billionaire to anyone.
Ola Elvestuen From the liberal party, a former Norwegian climate minister, and earlier deputy mayor of Oslo responsible for the green transformation, he also did not hide his dislike of Tesla. “I won’t buy Muska cars. The decrease in their sale is a reasonable response to what he does in Europe. This is a consequence of Elon Musk supporting right -wing parties or attempts to influence the course and results of the election, “the Norwegian parliamentarian said in an interview with PAP.
From Oslo Mieszko Czarnecki (PAP)
