Contrary to what one might think, Communication is a diverse career, which encompasses multiple interdisciplinary areas related to each other. Its primary function is to study, understand and apply effectively communicative processes that occur in contemporary society.
The field of the Communication career covers everything from the media to the planning of corporate strategies. This science also plays a decisive role in the dissemination of informationthe construction of identities and the social influence.
Being such a broad career, it is important to identify what they are the branches that comprise this discipline and what each of them is about, for that reason, we share more information on the subject with you below.
Journalism and media
In summary, the main function of journalism is to gather, process and disseminate information on relevant day-to-day events. The exercise of this profession is necessary because contributes to access to information and the transmission of messages and ideas.
The technology industry poses a challenge to this discipline, in relation to the veracity of the content that is shared massively and the ways in which information is treated, So it is important to look for a academic, up-to-date and comprehensive journalistic training.
There are various media that define the types of journalism, among them are:
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Radio journalism
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Written journalism
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Digital journalism
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Audiovisual journalism
Corporate communication and public relations
Communication applied to the corporate sphere involves the managing a company’s imagethat is, the identity with which they differentiate themselves from other brands before various audiences, such as customers, workers, and the media in general.
This branch is important because through it, companies can spread their philosophy, make their products and services known, as well as draw up a communication plan suitable for cases of reputation crisis, that occur when a situation negatively affects the image of an organization.
The functions of corporate communication are not only directed at the external public, but also require a strategy to direct a message to collaborators of the company, related to changes in the organization, notices, tasks, as well as issues related to employee motivation; this is known as internal communication.
Political and social communication
In the political arena, a career in communication can also play a decisive role. The strategic transmission of speeches, ideas and images facilitates the influence of political figures and movements, as well as information management within political campaigns.
Along the same lines, activism and social initiatives can also rely on this discipline to inform, raise awareness and persuade the public about certain causes.
This branch is important in terms of opening a medium for the exchange of dialogue and public opinion.
Audiovisual and multimedia production
The communication career can also have an emphasis on the area of culture and entertainment, through audiovisual and multimedia production. This part of the career allows the creation and editing of content in image or video formatthrough the management of specialized tools and platforms for such productions.
Within this creative field, there are professional opportunities in the film industry, television, streaming platforms, streaming, and even the creation of content on social networks.
There is a very broad professional field around the communications career, as well as the possibility of growing within the medium, so it is key to choose the right institution to develop the required skills.
If you are passionate about the creative field, and you are driven by the production of content or the dissemination of messages, our Bachelor’s degree in Communication could be the beginning of a successful professional development and the entrance to a panorama full of opportunities for growth. Join the UAQ and leave your mark in the world of communication!
