What is global business afraid of? Inflation is not at the forefront

Luc Williams

Contrary to appearances, the PricewaterhouseCoopers survey does not indicate that business people around the world are afraid of high interest rates or inflation. What particularly worries them is the rapid development of new technologies, especially artificial intelligence, as well as the climate catastrophe. Sabah Meddings discusses the survey results for Bloomberg.

Business in the era of climate crisis

Bob Moritz, president of PricewaterhouseCoopers, presenting the research results in Davos, said that entrepreneurs today are aware of the need to think about their businesses anew. Their fears about murderous inflation are slowly fading away, but old fears are replaced by new ones – those related to the development of artificial intelligence and climate change.

During an interview with Bloomberg, Moritz referred in particular to the first one, AI. “Everyone wants to play with this new shiny toy, but the world does not yet have the computing power to base its functioning on this toy,” he said.

He also admitted that the area of ​​interest of his company included the climate catastrophe. PwC, according to Moritz, makes every effort to reduce the need for business travel in order to reduce greenhouse gas emissions.

The PwC study also shows that macroeconomic challenges no longer scare business leaders. One third of them expect to increase employment by 5% in 2024.


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