Butter is an indicator of the standard of living
Nobody likes to overpay. Therefore, the search promotionespecially in times of persistent inflation It has almost become our national sport. A recent study on ours purchasing decisions showed that as many as 93.5 percent Poles admit to using promotions for food products. They take advantage of it retail chainswhich regularly announce discount campaigns, often tempting potential customers with significant discounts. Only recently, there have been no shortage of promotions in stores, we read in the report of the Hiper-Com Poland agency, the UCE RESEARCH platform and the BLIX Group.
According to Piotr Biel from the Blix Group, price promotions for butter are of strategic importance this year in the commercial policy of retail chains: customers are ready to take advantage of commercial offer store, based on the price of this product. Networks must therefore choose whether to upgrade regular amount for a stick of butter, and in return maintain a similar number of promotions as the year before. But can he reduce his? marginlowering regular pricebut organize fewer promotions than last year, says Biela.
– Better commercial effect gives promotion less often, but percentage-wise more strongly. This way, the promotion is more remembered by customers – added the Blix Group expert. – The differences in the dynamics of the number of promotions observed in recent months prove that retail chains are increasingly adapting their promotional policies to current market conditions.
Christmas promotions are like every year
But pre-Christmas period it has its own rules. According to Piotr Biela, it is the promotional price of butter that will attract customers to a given retail chain. “I expect that at key moments the chains will offer strong promotions for butter, and this will be visible from the beginning of December, with the greatest emphasis in the middle of the month. At the same time, the regular price of butter will increase so that the chains, at least partially, make up for the margin reduced during the promotion” – concluded the expert. .
Biedronka, Lidl, Aldi… Who will give you a lower price for butter?
Promotion at Biedronka
This year’s queen butter promotion was Biedronka. On Friday, December 13in Biedronka every owner Biedronka cards or application couldbuy two sticks of butter and get the third one for free. The discount store kept its cards with the orders until the end and revealed the price of a stick of butter only after midnight. After meeting the promotion conditions could be bought butter from Mlekovita included in the price PLN 3.45 per cube.
Promotion in Lidl
He took second place Lidl. Also on Friday, December 13, the chain offered its customers Pilos brand butter for PLN 4.99. Three cubes for PLN 14.97 could be purchased by anyone using the Lidl app by activating the appropriate coupon. For comparison the regular price is PLN 8.49 for one package of this butter.
Promotion at Kaufland
A little longer, because from December 12 to 18 the chain will offer cheaper butter Kaufland. This is also the case here 2+1 promotionThat is two sticks of butter for PLN 5.99 plus the third one for free. Discounted price applies only purchase a maximum of six cubes butter with Kaufland card. Regular price butter is PLN 8.49 per piece.
Promotion at Aldi
Still only today customers who do not have the app or loyalty card can buy butter at a promotional price at Aldi. One person can buy to 5 sticks of butter for PLN 5.99 each. The regular price is PLN 8.99 per cube.
Promotion at Dino
Network Dino apparently she has decided to give up the butter race and proposes Krasula brand butter for PLN 7.99 per cube. For comparison lowest price in the last 30 days was 7,PLN 69 per cubewhich the network doesn’t particularly boast about. You really had to look hard to find this information on the discount store’s website.
Prices without promotion
In leaflets Net There is no trace of butter in the next few days. However, in Groszka online store ankle Polish butter from Mlekovita it costs money, be careful… PLN 11.29 per cube. In a word, the price exceeded the psychological one barrier of PLN 10 for 200 g of butter.
Unfortunately, after the holidays, when the promotions end and regular prices return, it may turn out that PLN 10 for a stick of butter will be attractive price. And for now, let’s hurry up and enjoy it discount offers from retail chainswhile they are still in force. After all, there is so little time left until Christmas.
