Adaptation of the online store to the WCAG 2.1 standard is no longer an option or a matter of good will. This is a legal obligation resulting from the EU Digital Accessibility ACT (European Accessibility ACT), which will come into force on June 28, 2025. Its ignoring is threatened by real consequences – financial penalties reaching ten times the average salary in a given country.
What exactly is digital availability?
On June 28, 2025, the EU Digital Accessibility (European Accessibility Act) enters into force. In practice, this means that online stores and other digital services covered by the EU directive must be available to everyone – also for people with disabilities: blind, visually impaired, deaf or having cognitive difficulties.
WCAG 2.1 is a set of guidelines that determine what the available website should look like. Availability is not only a greater contrast of the text or descriptions of pictures – it is also an intuitive navigation, logical structure of headers, the ability to move on the side using a keyboard and a coherent look on various devices.
Their implementation not only responds to the needs of social responsibility, but also affects SEO, conversion and general quality of customer service. That is why most e-business owners perceive WCAG not only as an obligation, but also a chance for e-commerce development: increasing availability means reaching a wider client, UX improvement, and in effect-greater sales and a better image of the brand.
WCAG is a duty that is on top
Although legal motivation is the most important today, the implementation of WCAG also has specific business advantages. The store in line with standards is more convenient, more transparent and better evaluated by customers. This translates into a better SEO, a higher conversion rate and a stronger brand image. In short – a well -prepared store sells better.
WCAG standards help to create clear, transparent and convenient pages for everyone – regardless of physical restrictions or the use of the Internet.
A modern approach to designing in e-commerce allows you to combine attractive design, coherent branding and high availability. WCAG does not limit creativity. On the contrary – it organizes, simplifies and increases the quality of user experience. This is a solid foundation for the store that meets legal requirements, but also works and converts better.
In Idosell, you meet the requirements of WCAG immediately
The implementation of WCAG 2.1 standards does not necessarily mean expensive projects, specialized audits or complex technical changes. All you have to do is have a platform that from the beginning supports the availability of and which you do not have to build compliance with wcag from scratch.
IDOSELL – as an advanced e -commerce platform in the SaaS model – provides solutions that support availability already at the level of store design. Thanks to modern tools (such as Composer) and ready components, you can take care of the right structure, contrast, navigation and responsiveness yourself – Without external audits or expensive modifications.
With Idosell, you gain full control over the appearance and functionality of the store, and technical updates ensure that your e-commerce is keeping up with a changing law-also those regarding digital availability.
What do you gain from Idosell:
– you will design the look of a store using ready -made components,
– you gain full control over the structure of the headers, contrasts, navigation and content hierarchy,
– you create a coherent, aesthetic layout that is available on every device – also for people with disabilities,
– You don’t need additional plugins or expensive audits – you will achieve compliance with availability at the design stage.
Idosell expert tip – Paweł Michalak, Product Manager at Idosell
Paweł Michalak, Product Manager at Idosell / photo: Press materials
Take care not only about technology, but also about content
Remember – digital availability does not end with the store template. Even the best technically prepared store will not be fully available if the content is not properly developed. Product descriptions, photos, texts on information pages, blog entries – all this affects how users receive your store.
WCAG is not only contrasts and alternative descriptions. This is primarily a way of communication. The content should be simple, logical and understandable – for everyone. Good content is one that is available and useful regardless of the device, software or user restrictions.
Is your store available? Download free checklist from Idosell
With the store owners in mind, we have prepared a practical checklist WCAG, who will help you embrace the availability of step by step. It focuses on those elements that you actually edit-i.e. products, CMS, graphics, forms and navigation.
You don’t have to be an expert on recipes. All you have to do is have a checklist and a platform that supports you -> Download Checlista and check if your store is in line with WCAG 2.1
