Group Frog ended 2025 with a significant increase in key financial and operational indicators. Consolidated sale to the end customer increased by 14.1%. year to year and achieved PLN 31.1 billion, and adjusted net profit exceeded PLN 1 billion.
Dynamic expansion and growing sales drive record results
Growth results was associated with both growing sales comparable (LfL) and intensive network expansion. In 2025, 1,394 new stores were opened, exceeding previous assumptions. At the end of the year, the network had 12,339 branches, including 173 in Romania.
As indicated by the company’s president Tomasz Suchański, “The results for 2025 confirm that the adopted development strategy of the Żabka Group is effective. We achieved all financial indicators communicated to investors, while accelerating the implementation of selected strategic initiatives.” Adjusted EBITDA increased by 16%. year to year and amounted to over PLN 4 billion, and the margin exceeded 13%. Net profitability also improved – the profit margin reached 3.2%, exceeding previous goals.
Digitization and financial discipline are the pillars of further growth of the Żabka Group
The Żabka Group is also developing digital activitieswhich supports sales growth and operational efficiency. Revenues in this segment increased by 25 percentand the number of active users of digital solutions reached approximately 10 million. As Tomasz Blicharski emphasized, “Our advantage is a data-driven management model and high operational flexibility. This allows us to quickly respond to market changes and maintain a high rate of business scaling“.
The network has also improved its own financial situation – debt levels were reduced thanks to strong cash flows. The net debt to EBITDA ratio dropped to approximately 1.0x. As finance director Marta Wrochna-Łastowska pointed out, “Disciplined capital allocation and focus on operational efficiency allowed us to effectively reduce debt and increase profitability“.
In 2026, the Group Frog assumes further growth of comparable sales at the level of medium to high single-digit values and maintaining a stable EBITDA margin.
