Digital transformation It remains a hot topic in the business world. Does it also apply to the debt collection sector? What is it about? Does it enter deeper areas, i.e. robotization and artificial intelligence? Among other things, he answered these questions in the studio “Dziennik Gazeta Prawna” head of the company Kruk SAdealing with the distribution of debts in installments.
Road to get out of debt
– Investors such as Kruk buy unpaid claims from banks, after which they get along with indebted people, so that in the next few years they pay back these debts, come out of the debt loop. Kruk today has twelve million customers in seven countries. This is a powerful, mass business – emphasized Piotr Krupa.
As he said, any reaction, i.e. sending one message, one text message, one letter to customers, is a huge logistics undertaking.
– That is why we have been working for years to introduce to this communication process with our clients not only digitization, which is already happening, but also following a wave of artificial intelligence, algorithms, robotization, we begin to prepare to use these tools also – he informed.
It is about using solutions supporting management and driving development.
Digitization is not so simple
Digitization of services available to customers, as well as digital transformation of internal processes will undoubtedly have a positive effect on the competitiveness of the debt collection industry.
President of the Management Board of Kruk SA. He also stated that the implementation of novelties is not so easy. Many Polish entrepreneurs talk a lot about artificial intelligence, but the practice is different.
– The truth is that to use these tools to play with these toys at all, you need to have the right sandbox. It is not enough to try to introduce an intelligence algorithm to some local server, because it will not work – noted Piotr Krupa.
