Average price of a shopping basket in July
Data collected by ASM Sales Force Agency shows that In July this year, the average price of a shopping basket containing the most popular everyday items increased by PLN 4.85, or 1.64 percent, and amounted to PLN 301.22breaking the PLN 300 barrier for the first time since July last year. Price increases were recorded in nine chains, and in the remaining four, prices of the products examined were lower than in June this year. Average basket prices exceeded PLN 300 in seven chains.
“The largest increase in the average price of a shopping basket took place in the Netto chain (9.15%), while the largest decrease in Intermarchė stores (-4.03%). In year-on-year terms, an increase in the prices of the analyzed products was observed in 9 out of 13 analyzed chains. The largest increase in the price of the basket was once again recorded in the Lidl chain, where the average price of a basket in July 2024 was higher by as much as PLN 69.47 than in 2023, i.e. by 27.98%,” the report indicates. A price decrease was observed in 4 stores; these included Selgros Cash & Carry (-6.80%), Makro Cash & Carry (-5.02%) and Intermarchė (-4.03%). The average value of a shopping basket increased in July year-on-year by 0.21% from PLN 300.58 to PLN 301.22.
According to the presented analysis, we could pay PLN 215.64 for a basket based on the lowest prices of products reported among all locations of the examined chains (PLN 8.35 more than in June this year), while assuming the highest prices – PLN 359.45 (PLN 2.00 less than in June this year). The difference between the cheapest and most expensive basket in July this year amounted to PLN 143.81 and is PLN 10.35 lower than in June this year. In annual terms, the sum of the minimum basket in July 2024 was 4.42 percent lower than a year ago, while the maximum basket was 2.16 percent cheaper in July 2024 than in 2023.
“In our opinion, customers will experience higher shopping costs until the end of the holidays. Retail chains, with the end of the holidays and the beginning of the new school year, will be conducting intensified activities to fight for customers. During this time, promotions and special campaigns are possible, but customers should not count on spectacular price reductions for now,” commented Kamil Kruk from ASM Sales Force Agency.
Shops with the cheapest food
As reported, the July study shows that Auchan still holds the leading position in terms of the lowest prices. The average cost of a shopping basket in this chain was PLN 252.73, which is PLN 20.82 (8.98%) more compared to the cheapest basket in June this year, which also belonged to this chain a month ago. Biedronka came in second place. (the basket cost 10.71 PLN more), and in third place Makro Cash and Carry (36.42 PLN more than in Biedronka). The highest value of the shopping basket in July this year was recorded in the Netto chain, where the analysed set of products cost 332.62 PLN.
shops
A comparison of product category prices determined on the basis of 40 selected products showed that in July this year, 5 out of 10 analysed product categories went up year-on-year. Beverages went up the most (20%); prices of dairy products, sweets, bulk products, stimulants and beer also went up. Year-on-year, the biggest price drop was recorded by fat products (18.68%). Household chemicals and cosmetics, food additives, meat, cold cuts and fish, and frozen food also went down.
The most expensive food
In July this year, the leader in terms of minimum product prices was Auchan, which offered 18 products at minimum prices. Biedronka came right behind it with 6 products with the lowest prices, and the next places were taken by: Intermarchė (4 products) and Selgros Cash & Carry (3 products). Kaufland and Makro Cash & Carry had 2 cheapest products in their offer, and Aldi, Carrefour, Dino, E.Leclerc, Netto and POLOmarket had 1 product each.
The most expensive products tested (25) could be found in the Netto chain in July this year. POLOmarket (6 products) and Dino (5 products) were next in line. The next on the list were: Carrefour, Kaufland, Selgros Cash & Carry (4 products each), Aldi and Lidl (3 products each) and Biedronka, E.Leclerc and Intermarchė with 1 product with the highest price out of 40 analysed – the report indicates.
The Shopping Basket Study and Report analysed the prices of a sample shopping basket containing the most popular FMCG products from the basic categories – dairy products, meat, cold cuts and fish, beverages, sweets, beer, household chemicals, cosmetics and others.
ASM Sales Force Agency is examining the prices of the same 40 products in 13 retail chains, both in traditional stores and in the e-commerce channel. The study includes a comparison of prices of analogous FMCG products (the same brands and weights) from different categories, in stationary stores, online stores and so-called hybrids, i.e. chains that sell both online and offline. (PAP)
