Currently, all drinks offered by the global concern have their sugar -free versions, such as Pepsi Zero, Mirinda Free, Lipton Ice Tea Zero, for example.
– We divide our consumers into so -called Loyals and Switches. In the context of the Loyals, people who are used to “Full Sugar”, there are indeed some channels in which these full -coiculine versions of Pepsi are much more popular than kindergarten. However, we are not a company that deals with the issue of health, and we never use the terms regarding nutritional value – emphasizes Aleksandra Wierzba.
Halo, says the generation with
The company’s attention is currently being generated by Z, which sets trends.
– He is a consumer who is so close to the manufacturer for the first time. He can contact us through social media channels, our helpline, or through emails to the relevant employees who are dedicated to contacts with consumers – says the representative of Pepsico.
He adds that the distance between the consumer and the producer has been significantly shortened, both the positive voices of customers and the dissatisfied ones are heard more clearly.
– We listen to these voices carefully – says Aleksandra Wierzba.
The generation with is a millennial one, it is conventionally assumed that they are people born after 1995. The final border is to be set 2012.
Globalization of Pepsico flavors
More new flavors appear in Pepsico offer in Poland. The concern conducts such a policy due to the fact that Poles are increasingly leaving, visiting the world, trying various products in other countries. And then, when they return home, they ask if the same Pepsi they tried on vacation in different parts of the world could not buy here and now.
