Polish e-stores want to conquer the world, but 43 percent it still has not moved
Although more and more companies from internet trading ambitiously go to foreign markets, 43 percent do not use this option. – results from the study of Fulfilio, which “Rzeczpospolita” met first. What’s more, as much as 40 percent It still offers customers only the Polish language version of the store, which makes it difficult to reach a large group of customers.
Not only the largest companies practice going beyond the Polish border
Going beyond the border of Poland is practicing not only the largestwidely known brands, but they are more and more boldly on such a step businesses operating in very narrow niches. “For them, foreign expansion can be even more tempting, because a small niche multiplyed by many countries allows to achieve an attractive scale of action,” said Rafał Kuczmarski, sales director of Fulfilio, quoted by “RZ”.
Export pays off. Even 25 percent revenues of e-stores come from abroad
The study shows that 57 percent in this way it generates up to 25 percent stores conducting foreign expansion. revenues. For 6 percent Export markets are over 50 percent. sales.
Automotive, cosmetics and household appliances for export. These e-commerce industries go abroad the most
They use the potential of international markets the most Automotive e-stores (70 % operates abroad), cosmetic (67 percent) as well as furniture stores and RTV/ household appliances (53 percent).
