Why sinsay?
As Przemysław Mitraszewski, director of external relations of LPP explains, the choice of Sinsay as a key brand results from market realities: customers are looking for a good product at a good price. Sinsay is distinguished not only by the price offer, but also by the fact that it is a brand, not one of many anonymous shopping platforms. In addition, the Sinsay offer has significantly expanded – today 50% of sales are not clothing, but home products, accessories or animal articles. The company predicts that in the future clothing will be about 30% of the range.
Offline and online – synergistic approach
At a time when e-commerce seems to dominate, LPP develops a model based on a combination of online sales and physical presence of stores.
Przemysław Mitraszewski points out that this is not an experiment – this is a proven model.
The customer receiving the order in the store often does additional purchases, and those who go to the stationary store return online. It is a self -propelled mechanism – physical and digital sales channels support each other.
Personalization in 27 markets
LPP plans assume the presence of 27 markets and reaching 300 million customers. The company adapts the offer not only to countries, but even to specific locations -Climate or cultural differences are analyzed and included thanks to advanced tools based on AI, as well as an extensive network of distribution centers and e-commerce magazines in Poland and abroad.
Sinsay is not everything
Although Sinsay is the most scalable brand today, LPP does not give up other brands: Reserved, Cropp, House or Mohito. These are brands with an established position, loyal customers and continuous – though slower – growth. As Mitraszewski emphasizes, each of these brands could function as a separate, profitable company.
Multi -channel and multi -caring strategy
LPP does not go blindly behind the trends. It focuses on the parallel presence of online and offline and diversification of brands. Sinsay is an example of a flexible brand that responds to the changing needs of consumers. But without strong foundations – traditional brands – this transformation would not be possible.
